Reboot. There’s a light at the end of this tunnel. Now what? First, let’s review. It has been a colossally tough year for the promo business. At first there was the near total failure of sales in our regular promotional product business and then the promise of salvation by PPE. Then the collapse of PPE came about almost as fast as the virus appeared. As of today, there is an enormous oversupply of hand sanitizer, masks and all forms of PPE.