Ben Baker marketing expert

Personal Branding. What is your personal brand

Personal Branding with Ben Baker.

I have a good friend in the business, one I have known for sometime, Ben Baker. Ben is one of those rare types that are actually insightful and forward thinking when it comes to the promotional product marketing world.

Here is Ben’s Story and Video


What differentiates us?  Take away all the marketing speak, all the hype and all broken promises in this business and you get us.   We have worked for our business to business clients for over 20 years to make them more valuable to their individual clients. We are not in this business for the awards or the glory.  We are here to actually make a difference. We dive deep into our client’s businesses to understand what they do, what they care about, who their clients are and why their clients should care about them. Only by understanding what differentiates them in their marketplace can we develop a brand story that is relevant and engaging to the right audience.

It is a process that takes time and trust from both sides.  

It’s about doing the real work to position you for the future, so that people listen to what you do, understand what you do, and care enough to want to engage. There is no magic wand. Success, to us, is about working beside you and producing the work that connects you with customers in a deep and significant way.

What do we do?   We work side by side with you, to design and execute your end-to-end brand strategy. We work with mid-sized companies to take their brand and their companies to the next level.  We help you tell your brand story, better, so that you can grow in an effective way and attract larger and more profitable clients. And in the end.  . .

We consult, we teach and we speak on brand, message, market, vision and value.  

Trust is everything. We work hard to earn your trust. Take the time to get to know us and ask us the hard questions. Satisfy yourself that we understand you, your objectives and your values

The philosophy is simple: reduce noise and increase focus. We want to equip you to find your best story and tell it better than ever before.

What is our process? We are experts at formulating the questions that engage your entire team. And, we apply our insights to land on the messages that will move your market.

We want to be your active partner in developing solutions that are specific to your requirements and creating messages that inspire.

No one is an expert in everything.  There are some things that require an outsider’s eyes and ears to create a brand that resonates. That’s why they call us. And, our team is designed like a great triage team: When we need expertise that’s outside of our core expertise, we tap into a network of close relationships we’ve cultivated and curated over the past 20 years. So you get the very best, matched to your specific needs.

When you bring us to the table your success is our success. We work with you to Create Your LIVING brand, one that truly represents who you are and who you want to become going forward.

Guiding Principles

  • Cut through the clutter and help you communicate effectively, to the right audience in the right way, so they want to engage
  • Treat every client’s work as if it was our own
  • Understand our client’s wants, needs and desires, and work with them to achieve their goals
  • Listen and understand before creating solutions
  • Build long-term relationships to achieve long term objectives
  • Create meaningful campaigns that achieve brand objectives and goals
  • Be a partner with our clients, not a vendor to our clients
  • Develop campaigns for your benefit, not our portfolio
  • Create solutions that will make our client’s competition wild with jealousy

The only award we want to win is your trust” – Ben Baker

Ben Baker

p 604.512.7174               

Gary Bizzo, Social Media Rockstar, on the Dec 27 2017 show

Gary Bizzo, Social Media Rockstar, on the Dec 27 2017 show

On today’s show, we interview Gary Bizzo.  Gary has amassed a social media following of over 600,000.  He has done this by being purposeful and focused.  I hope that you enjoy the last episode of the year.

Here is wishing everyone health, happiness, peace and prosperity in 2018.




What’s Hot and What’s Not in Promotional Product & Swag Trends. Oct 31- 2017

What’s Hot and What’s Not!

Which Promotional Products are trending up and which Promo Swag is trending down. The week of Oct 31st 2017.

promotional product trends. Whats hot or not in marketing Oct 30 2017

Well it’s been a tumultuous week in the trendspotting department. Our multi-pronged approach to finding out what’s hot and what’s not ,includes several paid informants (Trendspotters) who comb through social media and communicate with key fellow trendspotters and the use of our algorithm to monitor 28 key web sites all combined to produced this weeks results of:

What’s Hot and What’s Not!


Phone Grips, Pop Sockets, PropRing and a multitude of other smartphone grips are rocketing up. Why… more.

promotional swag that is trending up for this week is popsockets


Pens. The venerable writing instrument that’s been around for hundreds of years is still alive but barely kicking. Pen sales are at their lowest in all of the years they have been tracking them.  Read the PEN industry insider guide. 

promotional product and swag trends for Oct 30 2017


About the Author:

John Graham has been on both the supply side and resale side of the promotional products business since 1993. He brings extensive experience in both the hard goods and soft goods industry’s to the table. LinkedIn