Why ASI is bad for your business

We believe that only using ASI or PPAI search for your business is a bad idea.

Here’s why!

We have been a supplier for 20 years and there are some secrets about ASI that most distributors don’t know. It is important to know so you can make more sales and make more money.

Here are a few key things you need to be aware of.

#1 – When you see ANY search result it is PAID to be placed there by the supplier

When using product searches on ASI or PPAI you may not be seeing the best, most popular or most innovative products at all. You are simply seeing what was paid to be seen!

Suppliers pay on average 60K a year for product placement. A few years ago I bought half of 1 day a week’s banner. It cost $1500 PER DAY!

Folding reusable drinking straw for your logo or promotional marketing

#2 – The average age of end users is 35 while the average ASI distributor age is 57

There is a disconnect in the age gap that is most apparent if Distributors ONLY use ASI and PPAI search.

As a supplier, every day I get inquiries from Distributors looking for “something their client found online!” The end user wants something unique and unusual. They don’t always want the same thing, again… and again. You need to look elsewhere!

popsocket for promo, tradeshow and b2b marketing swag

#3 – If you only use ASI and PPAI search, what advantage do you have over your competitor?

It may seem obvious, but if you and the Distributor down the street get the same inquiry for the same general product what advantage do you have? Isn’t it then only down to price?

In the internet age, Distributors need an advantage to beat out their biggest competitor: the end user!

If you keep presenting the same old ideas as your competitor down the street you will continue to encourage the end user (remember they are 35 and web-savvy) to buy online and NOT from you.

“It’s time to think differently!”

set ups are a scam

What do YOU think?

Does this make sense to you? Is this intriguing? Is this an idea you want to explore? Join the many hundreds of other innovative forward thinking Distributors who are looking for something different.


“We Do Weird Well!”


New promotional product ideas for 2018

Call 1-888-908-1481 or email


custom shaped promotional products

folding straw popular promo

The Folding Collapsible Reusable Drinking Straw to be Biggest Promo for late 2018!

The folding collapsible reusable drinking straw could easily be Promo’s biggest idea for late 2018 and into 2019!

I know this sounds a little over the top, but we know how to spot trends using our experiences plus some good old science!

One of the ways we know: Experience!

2 years ago, we were onto Fidget Spinners. This was 4 months before anyone else. We spotted the trend in kids early, we did our research into what it was and why it was so hot!

We then analysed the trend to see if the fidget spinner would work as logo’d swag. Lastly, we had our factory in China product source these with a guaranteed delivery and rock solid pricing. We were lined up, ready to rock before we took a single order. We delivered nearly 500,000 of them in 4 months. Click here to read the Campaign Live article.

“We are very good at spotting trends and analyzing the data to reaffirm our suspicions about an emerging trend. We also have a bullet-proof manufacturing and delivery method in place for logo’d goods. We are a promo supplier that likes to deliver weird well.”

In the last week 3 major indicators are off the hook!

1st major indicator: Web stats for the folding reusable drinking straw, the Last Straw.

I am a bit of a stats geek, so everyday I do a thorough check on our sites and social media pages as well as run an algorithm on social media trends. What caught my attention was that during the past 2 weeks, the overall stats for folding drinking straws have shown a nearly 300% increase in our traffic!

See the stats chart below taken from our site comparing a normal week to a folding straw week.

folding straw popular promo

2nd major indicator: Sample inquiries

Usually, we get about 20 various sample requests each day from Distributors for our products. However, during the past week, sample requests for the folding reusable straw LAST STRAW averaged 45 per day!

3rd major indicator: Phone calls

It is no secret that phone calls have dwindled in numbers in the past few years. Distributors, especially younger ones, are choosing to text or to e-mail. On a normal day we field about 35 phone calls, last week we averaged 82 per day. 

If you are a Distributor and would like samples? Please read this:

“Our sample inquiries are more than double and our web visits nearly tripled with the folding drinking straw!”


folding straw coded distributor prices

“The Last Straw is perfect for a logo, makes any brand stand proud and comes with FREE Shipping, No Set Ups, FREE 4 Color Logo and FREE Virtuals.”

We do stuff Distributors love: FREE Shipping, FREE 4 Color Logo, No Set Ups, and FREE Virtuals. Want to know more? Call us at 1-888-908-1481 or email


Want to Know How to Sell the Folding Reusable Drinking Straw.

“The selling points on the folding straw is not all about the function of it, it’s about the emotional appeal of it!”

First Point:

This all started with a Turtle video. The storyline is simple: ecologists and scientists working in Costa Rica come across a Turtle in distress. They pull it aboard and find a plastic straw stuck in its nose. WARNING: Video has disturbing images. 

Second Point:

After over 30 million views of the video and a greater understanding of how billions of plastic straws were ending up in the oceans and staying undegradable for up to 500 years, cities and countries around the world banned the sale and use of disposable plastic straws.

Read about cities and companies banning straws including McDonalds, Starbucks and more!

To read the articles simply click on the links below.

Starbucks bans over 1 Billion straws a year worldwide

Seattle bans straw…read more....
Vancouver bans Straws…
McDonalds Bans Plastic Straws…read more…
Huge 1000 location Bon Appetite bans straws…read more…
Alaska Airlines Bans Straws…. read more…



Third Point:

It’s not about why would anyone pay $7-9 for a straw, but more importantly it’s about what it says about a brand to have their logo on a folding reusable drinking straw.

Your client’s logo on a LAST STRAW says to the world that the client cares about the environment, is on top of the latest trends and lastly, but not least, they want to be seen as helping solve a recognized world problem and being a part of the solution!



Some Distributors say that “No One Will Buy it or Use It!”

These distributors may be sort of right but at the same time COMPLETELY WRONG! It may be true that many people may not use it, but I suspect millions of people will BUY it!

If you think that selling a $7-$9 drinking straw is a tough sell think again! In fact, there are other folding straw designs on the market that sell for $30 or more! …Check out this Kickstarter program that sold over 80,000 units of another folding straw at $20-30 a piece!

“The Last Straw folding reusable drinking straw will be a massive marketing statement for your clients. It will say to the world that they are an eco-friendly, trend-setting company. What brand wouldn’t want to be seen like this?”

last straw folding collapsible straw for sale now. Wholesale bulk promotional orders