doomed

doomed

Factory Direct Promotional Products in 2021.

Big Box Suppliers May Be Doomed!

In the summer of 2021 getting your promotional products direct from the factory is the best way to get back on top of the marketing game. As you may have figure out, the supply and delivery of promotional products from the big box suppliers like Leeds and Hit are in deep deep trouble. Why is this?

Read the whole story 

Factory Direct Promotional Products in 2021.

Big Box Suppliers May Be Doomed!

In the summer of 2021 getting your promotional products direct from the factory is the best way to get back on top of the marketing game. As you may have figure out, the supply and delivery of promotional products from the big box suppliers like Leeds and Hit are in deep deep trouble. Why is this?

custom pop phone sockets under 1 dollar
custom pop phone sockets under 1 dollar

 

The Big Box Suppliers are doomed for the next year at least! Likely more!

Wrong Inventory.

The problem we are now seeing is that the Big Box suppliers have the wrong inventory. Simply put they fell victim to a number of problems.

  1. They invested heavily into PPE. Which is now dead! There are literally millions upon millions of masks and hand sanitizers sitting in their warehouses with no one wanting them.
  2. They did NOT invest in new promo ideas. It takes about 4-6 months for an order to be processed and delivered to the BIG BOX warehouse. BIG BOX suppliers are described as suppliers like LEEDS or HIT or other big box suppliers. Covid started March 2020. Which means the last non-PPE product order for these Big Box suppliers was made at least a year ago.
  3. The Non-PPE popular products are sold out. We predicted this 6 months ago. As the Big Box suppliers stocked up on PPE, they did not replenish the regular swag ideas that everyone now wants. They have the wrong inventory for today’s market needs!

The real issue with this HUGE PROBLEM for promo professional is outlined below.

  1. The monetary losses for Big Box suppliers are enormous. This means that their money is tied up in stale PPE inventory . Read how 4 Imprint lost 30% in 2020.
  2. It means they DO NOT HAVE the capital (aka money) to buy new ideas and to resupply their evergreen products.
custom hats
custom hats
custom hats read on how to buy hats factory direct.

How do the Big Box suppliers solve this problem?

The short answer, “not easily and not very soon!”

This is really a money management issue. The following are the simplified points.

  1. The Big Box suppliers all lost huge business in 2020. 4 Imprint lost 30 plus %. Their losses in 2021 (yet to be reported) will be even more.
  2. This means that not only did they lose money in 2020 but as a business owner I can tell you this, “the major losses (aka write downs) on the bad debt takes at least a year to end up on the books. The Big Box suppliers all gave terms to 1000’s of Distributors who are either no longer in business or can no longer pay their orders from before or during the pandemic. These losses and lack of cashflow are yet to be put on the books.
  3. The Big Box suppliers now have a massive cashflow problem. Not enough of the outstanding bills are being paid, the inventory on the shelf is no longer desirable and can’t easily be turned into cash. Simply put “there is NO MONEY FOR NEW PRODUCTS”.
fitness promotional products
fitness promotional products
Fitness promotional products  Here is company that’s doing it correctly. Read more. 

What can the distributor do?

If you’re a promotional products distributor you already know about this problem. You may now understand the “whys and how’s of it a little bitt clearer but please read this loud and clear. Think this through.

“The Big Box Suppliers are screwed up beyond repair for at least the next 12 months!”

The Distributor has 2 choices.

  1. The distributor can wait until the Big Box supplier figures their problems out. This will take at least a year.
  2. The distributor can deal with a supplier like us who has always been factory direct.
  3. We are even now more powerful. We are part of the Promotional Product Direct family. Read more. 
custom pop phone sockets under 1 dollar
custom pop phone sockets under 1 dollar
custom pop phone sockets under 1 dollar

How does Factory Direct Work?

The future of promotional products is now more difficult for the distributor to maneuver.

The problems: The distributor can’t get what their clients want them to source. Prices are way up as the BIG BOX suppliers try to make up for 2020 and 2021 losses. Your clients are taking to the internet to replace you.

Why not go factory direct?

Factory direct will solve the problems.

  1. We have access to over 150 factories that produce over 10,000 promotional products. 
  2. Our average delivery time is less than 2 weeks!
  3. We have what your client wants.

We provide our business marketing customers with unique advantages. They are.

  • We provide the b2b marketer with factory direct pricing, sourcing and delivery on over 10,000 products delivered direct from over 150 factories.
  • We take care of all aspects of the sale, service and delivery and provide you an all inclusive single price. Including free shipping, brokerage, customs paperwork and all associated costs.
  • We provide FREE product research and sourcing, American customer service and expertise and have 14 expertly staffed regional offices, available to speak with you when you want to!

Call us at 1-888-908-1481 or email Emily

“We have 14 regional sales office throughout North America ready to help you out.”

Connect with our expert promotional product sales experts. To visit the sales office nearest you simply click on your closest region.

New York  New England – Mid Atlantic –  Florida – Southern California – Northern California –Vegas–  Chicago  – Texas – Midwest– South East – Pacific Northwest– Western Canada  – Eastern Canada – Head Office

We work directly with American and Canadian business marketers to source, logo and deliver the coolest in trendsetting promotional swag. All at factory direct pricing, hot and fresh! Direct from our factory floor to your door.

Our long-standing and deep relationships with these manufacturing factories have given us the inside track on emerging promotional product trends and amazing prices.