Sometimes we all need a little help in understanding how to sell a new product or idea. Especially if it’s something where we do not fully understand it’s appeal.
Follow these easy steps and I will guarantee you will know how to sell the Last Straw.
Step 1 – Watch this video.
Step 2 – Reference the Turtle Video.
The video below has been watched well over 40 million times. The scientists who found this turtle in distress noticed something stuck in its nose. Warning: contains disturbing images.
Step 3 – Reference the Ban on Single Use Disposable Drinking Straws
Starbucks, McDonalds, Seattle, Vancouver and hundreds of countries and corporations and counting have decided to ban the single use disposable drinking straw.
Step 4 – Play Up the Emotional Appeal.
More people will buy it than will use it. Yup, it’s one of those things that say “Hey… I want to help save the planet and here’s my proof!”
Step 5 – Utilize Herd Mentality.
I remember way back 18 months ago we were ahead of the curve on fidget spinners. I was telling people: “Keep this in your mind… people will want it!” They thought I was crazy… (we sold over 500,000 spinners in 4 months). Herd mentality had arrived.
Step 6 –Tell Them ‘It’s the Right Thing to Do’.
Even if YOU do not think this is a good idea, a lot of people who have a finer tuned idea about the environment do think it is. In fact, another reusable straw company sold 80,000 units at $35 each. That’s proof enough.
Last Step – Thinking about it…? Call me at 888-908-1481 or email [email protected] for more info.