We believe that only using ASI or PPAI search for your business is a bad idea.
Here’s why!
We have been a supplier for 20 years and there are some secrets about ASI that most distributors don’t know. It is important to know so you can make more sales and make more money.Here are a few key things you need to be aware of.
#1 – When you see ANY search result it is PAID to be placed there by the supplier
When using product searches on ASI or PPAI you may not be seeing the best, most popular or most innovative products at all. You are simply seeing what was paid to be seen!Suppliers pay on average 60K a year for product placement. A few years ago I bought half of 1 day a week’s banner. It cost $1500 PER DAY!
#2 – The average age of end users is 35 while the average ASI distributor age is 57
There is a disconnect in the age gap that is most apparent if Distributors ONLY use ASI and PPAI search.As a supplier, every day I get inquiries from Distributors looking for “something their client found online!” The end user wants something unique and unusual. They don’t always want the same thing, again… and again. You need to look elsewhere!
#3 – If you only use ASI and PPAI search, what advantage do you have over your competitor?
It may seem obvious, but if you and the Distributor down the street get the same inquiry for the same general product what advantage do you have? Isn’t it then only down to price?In the internet age, Distributors need an advantage to beat out their biggest competitor: the end user!If you keep presenting the same old ideas as your competitor down the street you will continue to encourage the end user (remember they are 35 and web-savvy) to buy online and NOT from you.
“It’s time to think differently!”
What do YOU think?
Does this make sense to you? Is this intriguing? Is this an idea you want to explore? Join the many hundreds of other innovative forward thinking Distributors who are looking for something different.
