Looking to get your client’s logo on a folding reusable drinking straw but don’t know how to sell it?
Look no further as the LAST STRAW collapsible folding drinking straw is now available!The Last Straw is the last word in eco-friendly promotional products. The Last Straw is specifically designed to be easily logo’d in up to 3 colors. Available in 5 case and 5 straw colors the Last Straw is available today and sold through your local or regional promotional products specialist.
How to sell the Folding Reusable Drinking Straw: Last Straw!If you think that selling a $5 net drinking straw is a tough sell think again. In fact, there are folding straws on the market that sell for $30 or more… Check out this Kickstarter program that sold over 80,000 units at $30 a piece!
“The sell on the folding straw is not about the function of it, it’s about the emotional appeal!”
First point:This all started with a Turtle Video. The storyline is simple: ecologists and scientists working in Costa Rica come across a Turtle in distress. They pull it aboard and find a plastic straw stuck in its nose. WARNING: Video has disturbing images.
Second Point:After over 30 million views of this video and a greater understanding of how billions of plastic straws were ending up in the oceans and staying undegradable for up to 5000 years, cities and countries banned the sale and use of disposable plastic straws. Read about cities and companies banning straws. Seattle bans straw…read more... Vancouver bans Straws…read more... McDonalds Bans Plastic Straws…read more… Huge 1000 location Bon Appetite bans straws…read more… Alaska Airlines Bans Straws…. read more…
Third Point:It’s not about why would you pay $10 for a straw, but more importantly it’s about what it says about a brand to have their logo on a folding reusable drinking straw. Your client’s logo on a LAST STRAW says that the client cares about the environment, is on top of the latest trends (meaning they are “in touch”) and lastly, but not least, they want to be seen as helping solve a recognized world problem and being a part of the solution.
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