Is this ad offensive or funny? Recent email ad causes some recipients to be offended. But is it offensive?
In today’s hyper-sensitive world is it possible that ads that were once cosidered tongue-in-cheek funny are now so offensive that they speak of an enormous insensitivity?
As a marketer to promotional products distributors, professional swag sellers, I am one who often pushes the boundaries in advertising. In my opinion, our ASI industry is a little too cautious in our approach which seems odd to me as we are an industry that takes pride in providing products with your logo on them that “cuts through the clutter”.
“In short, the ASI promotional industry seems to me to take pride in providing ideas and products that cut through the clutter, yet at the same time prefer to be so cautious in their own marketing to not offend anyone that they have become boring! Am I right in this?”
send me an email [email protected]Last week I sent out the above ad via an email blast and had great response in click through (892 visits) but had one response in particular that was from a very upset person.
In part here is what she said.
“I’m sure you know what’s best for your company and the demographic you sell to, as I feel I know what’s best for my clients and the demographic I sell to. Just know that this appallingly self-congratulatory and grand-standing response didn’t win any business from me, and I’m of the opinion that winning business was the point of the ad.
Your ad is the exact opposite: it’s not edgy or dangerous; it’s out of touch with younger, open-minded, diverse and self-aware generations that don’t want to see misogyny continued in advertising. If anything, it’s an exact reflection of a sixty year old white dude. And who am I to say that’s not who you’re targeting as a demographic?”
My opinion is simple, my question is simpler.
I feel we have become so in tune with being sensitive to not offending anyone that we have lost our ability to laugh. If we lose this ability I feel we lose creativity and in this industry, isn’t creativity and boundary pushing part of our job.Question.Is this ad offensive?send me an email [email protected]