What do millenials want for their promotional products?
It’s a question that has been plauging the promotional products market for the last decade or so. What and how to sell to the Millenial promotional marketing client.
Since 2008 Millenials have entered into the ranks of marketing specialists in overwhelming numbers. They have replaced the baby boomer who traditionally occupied these positions. This inmigration of Millenials into positions of buying power has sent shockwaves through the promotional product and marketing industry. Why?
“Millenials have grown up with the internet and as such look to the web for ideas and inspiration for the purchases. This has caused a seismic shift in how products are perceived, desired and ultimately purchased. The older boomer marketer who faces a buyer in the digital age is often lost as to how to proceed!”
The most interesting example of this is in products like the Pop socket. Thi shandy little gizmo is easily recognized by the MIllenial buyer as an essential item while the Boomer found this concept to be perplexing.The new paradigm in promotional products started with last years fidget spinners. Fidget Spinners were a social phenom selling 100’s of millions of units over a 6 month period. Sales then collapsed as the Millenial interest level went elsewhere. Listed below are just some of the products that Millenials are looking to for promotional swag in 2018.