Attention Promotional Products Distributors. Why are you paying too much for your Promotional Products?
Now that the world of business is much smaller, Chinese factory’s are faster and international freight is less expensive why do you continue to buy your promotional products the old-fashioned and expensive way?
Overpaying Problem #1
Inventory in a big Stateside warehouse is a bad idea! The old days when buying in bulk from China and shipping to a central US warehouse make no sense any more. Here are the reasons.
A) Clients want fresh ideas. Buyers are less and less ordering repeats of the old tried and trues! The days when people ordered the same T-shirt/Mug and got the same imprint on them each April ARE MOSTLY OVER! With this fact in mind the idea that the best way to buy both on price and innovation is to buy from some giant warehouse is simply wrong. The reason are complex but I will try to explain.
B) If clients want new ideas all the time (which they do) then the old style swag (ie pens/mugs/T’s) sits on the warehouse shelf unsold. Ask yourself this…How many Fidget Spinners are on suppliers shelves NOT SELLING?
C) When a slow selling inventory product goes unsold the cost of that unsold inventory gets placed upon more popular selling items. In short the best sellers carry additional costs to off-set the cost of slow sellers.
D) if you are buying from the same place as everyone else then you are selling at the same price as everyone else. If true, what is your competitive advantage? If you want to create a sale that stops your client from either shopping online or bidding you out, stop selling the same old thing as everyone else!