Let’s Face It! The average age of Promo Distributors according to ASI is 57. No wonder you are struggling to understand your younger buyer. The dreaded Millenial!
I have been in this business for nearly 25 years so I am not a millenial. However, I have Millenial kids and and have a very young innovative approach to the promo business.In regards to Millenials and promo there are a few earth-shaking changes that us older promo people need to consider.- Millenials want something new. Millenials are not going to repeat their pen order with the same logo and same pen for the next 10 years. You better get used to this idea because if you rely on repeats year after year you are out of luck.
- Millenials do not want what they predecessor bought. Even if what the predecessor bought worked, the Millenial will not keep on doing it. Best to stop trying to push them in this direction.
- Millenials want what is happening at retail for promo. Fidget Cubes, Popsockets, Fidget Spinners are all great examples of retail trends for promo. If you are not on-trend you will get crushed.
