Getting stuck in the repeat offender category as a promotional products seller is a recipe for sales didaster. Don’t be a repeat offender!
As a supplier of factory direct promotional products I am thrilled when I get a repeat order. It’s simple, easy and generally profitable. But it is also a dangerous slippery slope.
Too often the distributors I sell to in the ASI business rely so heavily on “repeats” that they miss the following facts.
- Their clients are looking for new ideas……they may in fact be looking to buy them from someone else as you are not offering them!
- If you do not offer the client new ideas and only take the “repeats” you may be incorrectly seen as being “boring and out of touch”.
So…in an effort to keep you in the trend loop, here are the top 5 new promo swag ideas as identified by marketers from around the world. Much of this research comes from the last 3 major industry trade shows.