Getting stuck in the repeat offender category as a promotional products seller is a recipe for sales didaster. Don’t be a repeat offender!As a supplier of factory direct promotional products I am thrilled when I get a repeat order. It’s simple, easy and generally profitable. But it is also a dangerous slippery slope. Too often the distributors I sell to in the ASI business rely so heavily on “repeats” that they miss the following facts.
- Their clients are looking for new ideas……they may in fact be looking to buy them from someone else as you are not offering them!
- If you do not offer the client new ideas and only take the “repeats” you may be incorrectly seen as being “boring and out of touch”.