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Chinese New Years Dates and Factory Closures 2018. Why does it affect International business so dramatically?

Chinese New Years Dates and Factory Closures 2018. Why does it affect International business so dramatically?

Each year the Chinese New Years disrupts business and lives like no other holiday on the planet. Imagine Christmas, Hannukah, Ramadan and Thanksgiving all rolled into one 3 week long bender and you get CNY.

Factory Closures January 27th- Feb 20th 2018

Promo Crunch and Promo Motive deals direct with factories in China to deliver unique promotional products. Each year the world’s largest holiday throws a wrench into business and trade around the world. Here is a clear and concise explanation.”

Want to know more…? Call us at 1-888-908-1481 or email us 
Pop phone grips, phone and media stands, tradeshow, giveaway

Chinese New Years 2018

The reason and facts about Chinese New Years are unknown to many of here in the West…so this blog post will give you a simple explanation which might help you to explain to your customers why the holiday is so disruptive.
1) China is the most populous country in the world with 1.25 BILLION people. That is 4 times the population of the USA living in about the same area as the USA. It is 40 times the population of Canada!
2) Most people in China work in TRADE ZONES….these are large industrial areas (such as Shenzhen) . A TRADE ZONE is where cities and areas were built 30-40 years ago by the Chinese Govt to concentrate certain types of industry in one area. Shenzhen is electronics.
3) 35 years ago Shenzhen had a population of 100,000 people, mostly farmers. Now, Shenzhen is a city of 25 million with 100 Million living in the surrounding area. The total area of Shenzhen is about the size of Southern California from Los Angeles to San Diego!
4) Most people living in Shenzhen (and the other major centers) have moved there from the country-side of rural China…… If you were to look at Miami on a USA map…or Newfoundland on a map of Canada…think of that as Shenzhen….then think of Seattle in the USA or Whitehorse in Canada and imagine that many people living in Shenzhen originally come from Seattle or Whitehorse (or somewhere along that route).
5) Come Chinese New Years…(or close to the actual holiday)….100’s of millions of people (yes 100’s of millions) get on the train or in their cars and go home……most cannot afford to fly home (domestic airlines are expensive) so they drive for 2-5 days or train for the 3-4 days….just to get home for New Years.
6) The best way to think of this is imagine EVERYONE in the USA leaves work and gets in their car or takes a train to travel a minimum of 500-1000 miles. That is a pretty close idea of the chaos!
7) Once they get back home, (after 2-5 days of travel)  about 15% of the all of the people who went home for the holiday…DO NOT RETURN…..they don’t phone in and say they are not coming back…they just DON’T RETURN!
8) So….after the holidays…employers are scrambling to get new employees to fill the roles of those who did not return.  There is even a NEW business that has cropped up after the holiday to capture the returnees……Job Catchers…these are people who stand at the train stations and ask returning workers A) What do you do?..and B) How much do you make?…..They then offer these returnees (right there and then) another job at a better wage..(and then drive them to the new factory or place of work)….a full 5-7% of people returning back actually start a NEW JOB!
9) The actual holiday is Feb 16th in 2018, but it effects are felt well in advance and well after the holiday….and oh yeah…almost forgot…
10) In September and October (9 months after CNY) there is a baby boom….spouses who have not seen each other except for CNY get pregnant and then in the Autumn the woman goes home to have the baby….
So…..next time a client asks you why………send them this blog…..and it will help….
Thanks
John Graham

Get Your Logo on a Pop-able Phone Holder

Popable Phone Holders are all the rage in both Europe and North America

 

tradeshow swag pop socket style phone holders and smart phone stands

tradeshow swag pop socket style phone holders and smart phone stands

Expandable, Collapsible Pop out, Popable are just a few of the names used to best describe the pop out style phone holders so prevalent in the market place.

Promotional Product trend spotter Promo Motive announced today that their algorithm has clearly shown that “these phone stands are the next big thing in trade show swag”.

 “these phone stands are about to be the next big thing in trade show swag. Our key indicators are off the chart!”

The reason for this surge is best explained in an article written about the POPSockets in an article from the INDEPENDENT from the UK. Also further explained in this article from the promotional product swag source Promo Motive. Read more.

tradeshow style logo on a phone holder pop socket style

tradeshow style logo on a phone holder pop socket style

Pop phone holders not only make terrific phone grips and phone stands, they also make holding tablets and e-readers more comfortable and secure.Contact Promo Motive at ….

www.promomotive.com 888-908-1481

POP Phone stands for Tradeshows rate #1 with ASI.

ASI has issued their latest trends for late fall 2017 and the stats are in. Smartphone stands are leading the way.

pop socket phone holder for promotional trade shows

pop socket phone holder for promotional trade shows

Phone Holders and Ring stands like Popsocket and POP are leading the way with both consumers and resellers for use at Tradeshows in the upcoming 2018 season.

Why?

tradeshow swag pop socket phone holder for promotional products affordable

tradeshow swag pop socket phone holder for promotional products affordable

YOUR SMARTPHONE IS THE NEXT MARKETING FRONTIER!

Love them or hate them, smartphones are here to stay and they are everywhere. Curiously, until now, they have evaded effective branding. Phone cases are too varied to be bought in bulk and imprinted and the various “accessories” on the market have not shown to have any traction. So why does the phone holder and phone rings buck the trend?

logo marketing pop socket phone holder for promotional products and tradeshow bulk

logo marketing pop socket phone holder for promotional products and tradeshow bulk

What is it?

A PHONE HOLDER IS AN EXPANDING GRIP. A CONVENIENT SMARTPHONE STAND. PLUS A GREAT WAY TO SHOW OFF YOUR BUSINESS STYLE AND LOGO, WHENEVER YOU WANT, HOWEVER YOU WANT! 

logo marketing pop socket phone holder for promotional products and tradeshow

logo marketing pop socket phone holder for promotional products and tradeshow

Add a single POP Phone Holder, or a pair of POP’s, to the back of almost any mobile device to transform your smartphoneinto a marketing juggernaut. Whenever your phone needs a grip, get a grip with the POP popable phone holder.

tradeshow swag pop socket phone holder for promotional products y - Copy

tradeshow swag pop socket phone holder for promotional products

Pop phone holders not only make terrific phone grips and phone stands, they also make holding tablets and e-readers more comfortable and secure.

 

Contact Promo Motive at ….

www.promomotive.com 888-908-1481

Most Tradeshow Swag is a waste of money as Most Tradeshow marketers are Totally Clueless.

Tradeshow swag often gets a bad rap as being ineffective or cheesy. The problem is that most people have no clue how to properly use Swag to promote business. 

This is NOT your fault as there is rarely little or even No effective instructions given to the  people who buy or sell Swag as to what is truly an effective Trade show Promotional Swag Giveaway?

Why Do I know this? For 20 plus years I have done tradeshows and also sold promo and now supply trade show swag. I simply know what works and doesn’t and I am here to tell you, weird often works best!

 

Read on!

best promotional trade show giveaways 2017

best promotional trade show giveaways 2017

Custom Trade Show Giveaways

Custom Trade Show Giveaways

The most effective tradeshow giveaways are those that do the following 3 things.

  • Catch the clients’ visual attention at the show. If you give someone a pen as an incentive to visit your booth they will not be interested. No one needs another pen and certainly no one needs a crappy, ink-leaking pen. The same goes for other items like T shirts, key chains etc. If you are giving away boring you will be perceived as being boring.
best unique trade show giveaways 2017

best unique trade show giveaways 2017

  • Weird Works. Even though Fidget Spinners are now on the downside of their popularity, when they first came out they rocked. Why.? Because people attending tradeshows in the spring of 2017 had heard of spinners but had not seen them or used one. Having spinners at your booth caught the attention of clients who would come directly to your booth to get one and in that moment, allow you to make a connection with a new/possible client.
best 2017 promotional corporate trade show giveaways

best 2017 promotional corporate trade show giveaways

  • The Swag Must Travel Well. All tradeshows have a high percentage of attendees who travel to the show. The last thing they want or will keep is something big and bulky or breakable. Coffee Mugs break, Binders get tossed for being too bulky. The result is that these types of SWAG are either put in the circular file or arrive home broken.
unique promotional giveaways

unique promotional giveaways

“If you are giving away boring you will be perceived as being boring.”

In late 2017 and early 2018 the best and most effective of today’s tradeshow swag is found under the following categories:

EDC Tools: EDC or Everyday Carry is a trending catchphrase for pocket tools and multi tool. These tools are now more TSA friendly and the millennials have never had their own set of tools. This generation raised in a digital world are found wanting to have an analog touchstone. These tools are the same psychological graphic that explains why Millennials want turntables.   

edc multi tool for tradeshow

2017 best company branded trade show giveaways

Fidget Swag: Fidget cubes, fidget spinners and Fidget gadgets are all great one size fits all marketing tool. Inexpensive and endlessly entertaining to those who leave the tradeshow and head for the bar afterwards.

best 2017 unqiue company branded trade show giveaways

best 2017 unqiue company branded trade show giveaways

To learn more on these and other ideas to help you be a more effective tradeshow marketer visit us at Promo Motive.com

New And Exciting Promo Swag Ideas

Exciting new promo swag ideas for 2018 are now here!

 New And Exciting Promo Swag Ideas

The promotional products industry thrives on new ideas and the top 3 promo suppliers are Promo Crunch, Promo Motive and Fidget Cube Promo. 

 

These 3 sites each specialize in unique swag ideas that are trending upwards these days. Promo Crunch has been around for some time but recently their Custom USB,  Custom Power Banks and Custom Data Cables are all trending up as corporate marketers look to further enhance their brand.

 

Promo Motive continues to offer amazing new Fidget ideas such as metal fidget spinners and Fidget Cubes. 

 

While Fidget Cube Promo concentrates on the entry level fidget spinner.

 

For new promo swag ideas check out these images or any of these sites.

Exciting New Promo Swag Ideas

Exciting new promo swag ideas for 2018 are now here!

 Exciting New Promo Swag Ideas

The promotional products industry thrives on new ideas and the top 3 promo suppliers are Promo Crunch, Promo Motive and Fidget Cube Promo. 

 

These 3 sites each specialize in unique swag ideas that are trending upwards these days. Promo Crunch has been around for some time but recently their Custom USB,  Custom Power Banks and Custom Data Cables are all trending up as corporate marketers look to further enhance their brand.

 

Promo Motive continues to offer amazing new Fidget ideas such as metal fidget spinners and Fidget Cubes. 

 

While Fidget Cube Promo concentrates on the entry level fidget spinner.

 

For new promo swag ideas check out these images or any of these sites.