Everyone has heard of Pop Sockets but now there is a new kid in the game, custom shaped Pops.
Turn your clients logo or icon into a custom shaped phone and media stand.
Get your logo or event identity on a custom shaped pop socket style propring phone and media stand.
Min order 500 unit. Price upon request…email email@example.com
Looking for something a little more traditional?
Check out our POP’s media and phone grips and stands.
Pop phone stands are a huge hit with trade shows and promotional product distributors. Get Your Logo On It!
I am a long-time promotional products supplier and I am shocked that people are still charging and still paying for set-ups, run charges, color matches etc.
Stop it Now!
Let me let you in on a secret.
As a supplier of swag who sells to distributors I am going to tell you now that you should never, ever, pay for set ups, run charges etc. It is a scam.
When was the last time you bought blanks and decorated them yourselves? Never. You always want it logo’d!
If issue #1 is true then why don’t suppliers just price out the product with a logo on it? They already know you’re going to want it with a logo!
Here’s where the suppliers who charge will say, “well…there’s a cost difference for 1,2,3 or 4 colors.” I say Bullshit!
I tell you this, the cost difference is so small that if a supplier can’t charge you an all inclusive logo cost or better yet an all inclusive product with logo cost regardless of how many colors you need then they are not very informed or are playing the game as seen in the next issue, #4.
Suppliers who charge run fees, color matching etc. do this for 2 reasons…..1 to make more money and 2 to make their product appear less expensive than it really is!
Confusion to the client. (yes I know I used 4 twice…thought I would confuse you) Not only are these charges unnecessarily extra but they are coded on idiotic numerals like a G! This is just confusing and a time-waster.
Some charges are real and should be charged. When there is a real cost and its a significant one, go ahead and charge it. On our custom shaped flash drives for instance we pay $80 to the factory in China for the mold. Guess what, we charge our customers $80. I think that’s fair.
Make it easy on the customer. I can’t tell you how many clients I have spoken with who say they spend about 20 minutes costing out a job! 20 Minutes! Are you nuts!
The costing of the job should take 1 minute, the other 19 minutes you should be selling something else, high-fiving the guy in the cubicle next to you or rooting around on YouTube. You should get from the supplier a price. one, all inclusive price, you then would do your mark up on it and send it to the end user. Badda bing badda boom, done!
And on that note ,if you are sending a quote to customers with run charges, color matches etc….How do you think they feel about that?
In closing, I am sure there will be some of those out there who think I am nuts on this issue and that it is ok for all of these ridiculous charges. To you I say the following………You are wrong!
Below is an example of how it should be. Coded on a C to include shipping to your door and 1,2, 3 or even 4 color process logo. No extra charges! How easy does that make it!
KeyQuick the smart key system for promotional products and trade show swag is revolutionizing the way we organize our keys.
The Ring is Dead, Long Live the KeyQuick!
Here’s a great video review of the Keysmart from Tech Ninja….This explains how it works….
This will be available March 5th and will go between $3 to $3.50 each. Including logo and all freight.
New ideas for Promo Swag for 2018.
We are about to launch into the tradeshow season for 2018 and that means there will be a mad scramble from marketers across the spectrum to find new and interesting ideas for incentives for driving/attracting people to come to your tradeshow booth.
Trade show Incentives? How does SWAG for trade shows work?
Believe it or not a lot of trade show marketers get it wrong, really wrong! They go out and spend 10’s of thousands on booth space, hotels, flights, meals etc and then decide to either not give anything away at the booth or giveaway the wrong things.
You give away swag in order to get people to come to your booth to talk for 2 or 3 minutes and then that swag needs to be the right idea that continues to imprint upon the client your logo and message. It is that simple!
Don’t give away the following. Pens (the customer will think you are cheap and who uses a pen anyways) also…don’t give away a too expensive an item (you will go broke) or complex electronics as they will only frustrate people and they will perceive you as being either to difficult to deal with or too “techy” for them to relate to.
Trust me when I say the above I have done 100’s of shows and sold to companies in the 1000’s who do trade shows and over that time have accumulated a wealth of info on trade show do’s and don’t.
In fact if you want to talk in detail about trade show insights call me at 1-888-908-1481 or email me at firstname.lastname@example.org
The right thing to give away (swag) is surprisingly difficult to come up with. It needs to be:
B) Cool, unusual eye-catching….it needs to be something people are attracted to and want.
C) Something they will look at over and over again after the show….letting them imprint your logo and message.
“It takes 7 impressions to make an impression!”
Over the past 8 months we have done extensive analysis of trade shows and trade show attendees and we have now come up with the top 3 ideas for this years trade show season. They are.
These little devils are great phone holders, grips, stands and selfie holders. link
Often over shadowed by the spinner craze from 2017 these delightful cubes are always used and if used show your logo. link
These take longer to produce. Count on 4 weeks on average, but custom weird socks are super hot at retail these days. link
Want to know more…? email us here…….we are always up…(except when sleeping…)
Personal Branding with Ben Baker.
I have a good friend in the business, one I have known for sometime, Ben Baker. Ben is one of those rare types that are actually insightful and forward thinking when it comes to the promotional product marketing world.
Here is Ben’s Story and Video
What differentiates us? Take away all the marketing speak, all the hype and all broken promises in this business and you get us. We have worked for our business to business clients for over 20 years to make them more valuable to their individual clients. We are not in this business for the awards or the glory. We are here to actually make a difference. We dive deep into our client’s businesses to understand what they do, what they care about, who their clients are and why their clients should care about them. Only by understanding what differentiates them in their marketplace can we develop a brand story that is relevant and engaging to the right audience.
It is a process that takes time and trust from both sides.
It’s about doing the real work to position you for the future, so that people listen to what you do, understand what you do, and care enough to want to engage. There is no magic wand. Success, to us, is about working beside you and producing the work that connects you with customers in a deep and significant way.
What do we do? We work side by side with you, to design and execute your end-to-end brand strategy. We work with mid-sized companies to take their brand and their companies to the next level. We help you tell your brand story, better, so that you can grow in an effective way and attract larger and more profitable clients. And in the end. . .
We consult, we teach and we speak on brand, message, market, vision and value.
Trust is everything. We work hard to earn your trust. Take the time to get to know us and ask us the hard questions. Satisfy yourself that we understand you, your objectives and your values
The philosophy is simple: reduce noise and increase focus. We want to equip you to find your best story and tell it better than ever before.
What is our process? We are experts at formulating the questions that engage your entire team. And, we apply our insights to land on the messages that will move your market.
We want to be your active partner in developing solutions that are specific to your requirements and creating messages that inspire.
No one is an expert in everything. There are some things that require an outsider’s eyes and ears to create a brand that resonates. That’s why they call us. And, our team is designed like a great triage team: When we need expertise that’s outside of our core expertise, we tap into a network of close relationships we’ve cultivated and curated over the past 20 years. So you get the very best, matched to your specific needs.
When you bring us to the table your success is our success. We work with you to Create Your LIVING brand, one that truly represents who you are and who you want to become going forward.
- Cut through the clutter and help you communicate effectively, to the right audience in the right way, so they want to engage
- Treat every client’s work as if it was our own
- Understand our client’s wants, needs and desires, and work with them to achieve their goals
- Listen and understand before creating solutions
- Build long-term relationships to achieve long term objectives
- Create meaningful campaigns that achieve brand objectives and goals
- Be a partner with our clients, not a vendor to our clients
- Develop campaigns for your benefit, not our portfolio
- Create solutions that will make our client’s competition wild with jealousy
“The only award we want to win is your trust” – Ben Baker
The First Time I had Sex I was Afraid….The Reason Was Because I was Alone…..and in the Dark!
It’s an old joke but one that never fails to catch peoples attention. In the business of promotional product marketing isn’t it all about catching someones attention?
So…why did you open this email?
The answers are simple…..
- It created curiosity? You wanted to know what the rest of the statement said.
- It was “outside of the box”. It did not say something like “new and improved” or “cheaper than the other guys”. You would not have opened the email if it had said this.
In the world of Promotional Products there are 2 kinds of ideas…..
- The kind of promo that everyone does.
- The kind of promo that everyone should do but doesn’t do.
The kind of promo that everyone does!
If you’re a professional marketer and you are still promoting the idea of getting a logo on a Pen, T-shirt or Mug you belong to the first group , the kind of promo that everyone does.
If you belong to this group that is ok but, don’t expect higher than usual results, recipients of the promo to go “AWESOME!” or the boss to say….”You are brilliant!
Nope…if you belong to the group the kind of promo that everyone does you will not be remembered.
On the other hand…If you are a professional marketer and look for ideas that set you apart then you likely belong to the group of idea gurus who markets with the kind of promo that everyone should do but doesn’t do.
This group tends to look for new ideas, retail trends that are now working their way into promo and promotional products that make people take a second look…...just like you did when you opened this email!
2018 Top New Trending Ideas for Promo!
Below are what we believe are ideas that will set you apart in 2018. For further info call us at 888-908-1481 or email us.
POP Phone Stands
POP phone holders and media stands are rocketing at retail. Now you can get a logo on it!
POP phone grips were flying off the shelves this past Christmas season and are continuing to show not sign of slowing down.
Would you like to see a logo on one?
Get a Free Virtual design proof of the POP phone grip. Simply email us your logo and give us 30 minutes and we will send you back a FREE virtual proof.
Pops are terrific for trade shows, boss for business marketing and perfect for promo.
POP’s deliver in 7-10 days and all orders include free freight and no set ups.
CALL US OR E-MAIL. WE LOVE TO TALK!
Call us anytime 7 days a week from 8 a.m.- 6. pm. Our toll free number is
1-888-908-1481 or email email@example.com